Capturing attention, one word at a time.

Copywriting Manager

Email Marketing Manager

Content Strategist

Outside-the-Box Thinker

I love the challenge of bringing omnichannel marketing campaigns to life, telling a cohesive story that resonates with customers. What excites me? Creating with a customer persona in mind - crafting the messaging and creative strategy to see what influences action.

About

Branding. Creative Strategy. Campaign Concepting. Email. Web. Paid Digital. Social Media. Lifecycle Marketing. SMS. Employee Engagement. Internal Communications. Editorial. UX. Video. In-Store Signage. Product Packaging.

Expertise

Project Highlights

Just a few of my favorite projects!

  • Revamping the Rewards branding

  • Seasonal campaign pieces for digital and in-store channels

  • Reimagining customer roadmap messaging

  • Launching new Rookie Kids brand

Collaboration Areas:

Social Media Content Strategy & Ideation

Paid Digital Media

Email & SMS Testing Strategy

Content Calendars

Creative Strategy Briefs

Working Cross-Functionally with Creative, Brand, CRM, Digital, E-commerce, PR, Merchandising, Operations

Rookie Kids Brand Video

Rookie Kids is a new brand that launched in 2024 focused on kids’ apparel and footwear. Stores include both e-commerce and brick and mortar.

Let’s Talk!

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