Capturing attention, one word at a time.
Copywriting Manager
Email Marketing Manager
Content Strategist
Outside-the-Box Thinker
I love the challenge of bringing omnichannel marketing campaigns to life, telling a cohesive story that resonates with customers. What excites me? Creating with a customer persona in mind - crafting the messaging and creative strategy to see what influences action.
About
Branding. Creative Strategy. Campaign Concepting. Email. Web. Paid Digital. Social Media. Lifecycle Marketing. SMS. Employee Engagement. Internal Communications. Editorial. UX. Video. In-Store Signage. Product Packaging.
Expertise
Project Highlights
Just a few of my favorite projects!
Revamping the Rewards branding
Seasonal campaign pieces for digital and in-store channels
Reimagining customer roadmap messaging
Launching new Rookie Kids brand
Collaboration Areas:
Social Media Content Strategy & Ideation
Paid Digital Media
Email & SMS Testing Strategy
Content Calendars
Creative Strategy Briefs
Working Cross-Functionally with Creative, Brand, CRM, Digital, E-commerce, PR, Merchandising, Operations
Rookie Kids Brand Video
Rookie Kids is a new brand that launched in 2024 focused on kids’ apparel and footwear. Stores include both e-commerce and brick and mortar.
Let’s Talk!
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